FB is making few changes to subscription messaging permissions that will affect chatbots. After that Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that send subscription messages have until 31st December to transition from apps-level to page-level permissions.
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Different from Subscription Messaging and Standard Messaging
Subscription messages cannot contain promotional content. So they typically contain news content.
They can also be used by productivity applications and personal trackers. These messages can be sent outside the 24-hour messaging window that applies to standard messages.
Standard messages, on the other hand, can contain promotional content. They can only be sent during a 24-hour window that resets any time the person sends a message to the business.
What is changing?
Previously, permission to send subscriptions a message was granted at the app-level. If you were using chatbot services provider that was already approved to send subscriptions messages, then you didn’t need any further permissions.
After the end of this year, 2018 permission to send subscription messages will be granted at the page-level.
That means individual Facebook pages sending subscription messages will have to go through an approval process.
Steps to apply to send subscription messages
Go to Page Settings > Messenger Platform
Under ‘Subscription Messaging’ in the ‘Advanced Messaging Settings’ section, click the ‘Request’ button.