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S-E-O are three little letters that have caused a world of stress and confusion for many small business owners over the years. For those that don’t know, SEO stands for “search engine optimization” and refers to the process of properly directing search engine traffic to your website. Search Engine Land provides detailed guides that introduce and walk you through the SEO process. What we want to talk about now are the fundamentals of great SEO content writing for 2015, especially those fundamentals that stand out from all of the others. Read more at

How to Blast Off Your SEO Content and Rankings for 2014 is the big question. The new “everything” of SEO is satisfying your audience’s thirst for quality content. Great content writing is no longer about stuffing in high traffic keywords and phrases. It’s about writing compelling, engaging, informative, relevant and entertaining content. It’s about standing out from the crowd as a credible and authoritative resource. It’s about creating the kind of blogs, articles, press releases and website pages that people can’t help but share with their friends and family.

SEO Content Writing

I’m not going to tell you everything you need to know about optimizing your content for search engines here; that’s a whole ‘nother guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:

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  • Keyword Research: If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.
  • Keyword Optimization: Know where and how to use keywords in your content for maximum searchability. (SEOMoz offers a great guide to on-page optimization.)
  • Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)
  • Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).